SUBMISSION REQUIREMENTS

1. Your design must be an A3 sized document, and include the following:

  • Bag must be designed with genuine leather as the main material
  • Front view in colour sketch
  • One other view in colour sketch
  • A technical drawing with scaled measurement
  • Present the material swatch(es) and colour story

2. To ensure fairness, NO participant/ company/ institute name should appear on your drawing or else your submission will be disqualified.

3. Your design must align with this year’s theme: Crafting Wonder. Submissions that do not reflect the theme will be disqualified.

SUBMISSION FORMAT

All submissions must STRICTLY follow the layout required by the organisers to be qualified. Unqualified entries will not be assessed by the judges.

Image Format: JPEG Image – 300 dpi – RGB
Image Size:
A3 Landscape: 420mm (W) x 297mm (H)
File Size:
Maximum 2 MB

2027 THEME: CRAFTING WONDER

In a world where everything can be replicated, true innovation inspires wonder. DAB 2027 invites designers to create leather bags that transform craftsmanship, materials and creativity into objects of beauty and emotion.

Design Guidelines:

1.  Leather, what else? Genuine leather must be used…
and can be complemented by other natural or non-leather materials.

2.  Review our judging criteria before sketching to maximize your submissions’ potential: 

  • Creativity (35%):  Innovative, unique, and authentic.
  • Theme & Trends Alignment  (35%): Demonstrate innovation, emotion, and wonder while staying current with seasonal and contemporary fashion trends.
  • Marketability (30%): Demonstrate commercial viability.

3. Look for inspirations and fashion indicators from archives to explore iconic bag designs for the future.
Discover new materials and structures for your bag design. Check out the APLF Colour, Leather & Material Trends Fall-Winter 2027/28 for inspiration.

4. Participants are welcome to submit multiple designs. 
However, the same design is not allowed to be submitted more than once. 

5. Participants are encouraged to learn about the selection process.

  • First Judging Round: The judges will evaluate all entries. The top 3 submissions will be selected as the top 3 finalists for the Final Judging Ceremony.
  • Online Voting Round: All qualified entries will be posted on Facebook for public voting. The design with the most “likes” will be the winner of the Online Favourite Design Award. 

SUBMISSION PROCESS

Complete the online submission form and upload your design. If you are submitting more than one design, you must repeat the submission process for each separate entry.

* Please make sure your entry fulfils the requirements and follow our guidelines before submitting it to the e-platform. 

Should you submit the same design more than once, your entry will be disqualified.

The competition will open submissions soon on 10 September 2026!